Monday, September 15, 2014

Winning Preschool-Aged App to Win $100,000 in TV Ads

SAN FRANCISCO, CALIF. -- Digital Kids® Media today announced the first-ever "BabyFirst Big Idea Competition" from Digital Kids and BabyFirst, the world’s leading multi-platform media company focused on parents of babies and toddlers. Taking place at the Digital Kids Summit on October 22 at 1pm, they are inviting app developers – or anyone with a great idea for an app for kids under five – to take part in a pitch competition in front of a panel of experts, similar to the Shark Tank® television program*.  The winner of the contest will receive $100,000 worth of television advertising on BabyFirst’s targeted 41 million+ home cable TV network and through its app recommendation network.


The top five finalists will be selected to present their idea live at the conference in front of a panel of experts at Digital Kids Summit


https://www.kickstarter.com/projects/happyfix/happy-fix-usa

The judges include:

- Henry Hsiao, Senior Director, Marketing and Digital Media, HIT Entertainment, a division of Fisher-Price, Inc
- Robert Rossa, Senior Business Development Manager – Worldwide Kindle Kids and Family Products, Amazon
- Asra Rasheed, General Manager, BabyFirst Mobile
- Tonda Bunge Sellers, President, Digital Kids Media


“In an increasingly crowded app space, visibility and discoverability are key,” says Asra Rasheed, General Manager at BabyFirst Mobile. “This competition provides one individual with a unique idea for an age-appropriate, educational and entertainment app the opportunity to be discovered by parents through BabyFirst’s unique, curated mobile recommendation network.”

“We are thrilled to team with BabyFirst to bring forth the first Big Idea Competition at Digital Kids Summit," said Tonda Bunge Sellers, President, Digital Kids® Media. "Our goal is to empower digital media professionals worldwide so that they can better address the children's digital media market. The Big Idea Competition furthers this mission. Digital Kids Summit provides power business networking, detailed insight from industry experts and now, with the addition Big Idea Competition, a real head start to some of the most powerful ideas out there. With this competition we are excited to see the groundswell of innovation focused on the kids market."

Interested parties must submit their idea online by Monday, October 6, 2014, 5pm PST. For more information, visit http://digitalkidssummit.com/bigidea.

40 Speakers, Two Days

BabyFirst Big Idea Competition is just a part of two days at Digital Kids Summit - Oct. 21-22 in San Francisco - where 40 outstanding speakers are presenting research and best practices developing apps and games and marketing them to kids. The Summit brings attendees everything from critical research from market top analysts to insight from the hottest startups and leading brands. Digital Kids is the premier location for business networking between entertainment industry executives, digital media experts and technologists. Attendees will hear details on trends and analysis on games and mobile, toys and tech, and details on moms, dads and kids purchasing power.

Founders and innovators behind the hottest connected toys and wearable tech for kids will talk monetization and partnership strategies. Attendees will take away insight into the market, its the currently changing landscape and what it takes to create, sell and produce engaging content for kids.

Early Registration Ends Sept 19th

Attendees are encouraged to take a moment to register now. Attendees have multiple registration options: registering for DKS Entertainment Day (Oct. 22nd), registering for DKS Learning Day (Oct. 21st) – or registering for both days at a great discount. Registration for a single day is $295 when you register prior to September 19th. Registration for both days - All Access Pass – is only $100 more by September 19th.

About Digital Kids Media

Digital Kids Media, a unit of Engage Digital, is a creator, owner and operator of specialized trade events focused on children's digital media. Engage Digital, founded in 2003, has created and produced dozens of conferences and trade shows on topics including software development, technology, mobile, games, toys, social media, youth marketing, apps, small business, angel investing, entrepreneurship, digital learning, 3D virtual environments and more. Get involved at http://DigitalKidsMedia.com

About BabyFirst

BabyFirst is the leading baby-focused TV channel and digital content company dedicated to delivering quality educational content to young children and their parents.  Working closely with an extensive network of renowned authorities in early childhood education and psychology, BabyFirst is a trusted, age-appropriate TV network, website and mobile app creator. The BabyFirst channel is currently available to more than 81 million households in 33 countries including the top five U.S. satellite and cable operators. BabyFirst's content is available in more than 41 million homes in the U.S. via basic packages on DIRECTV, Dish Network, Comcast and AT&T U-verse. For more information: www.babyfirsttv.com.

* Shark Tank® is a registered service mark of Sony Pictures Television, Inc. which is not involved in the Baby First Big Idea Competition and has no relationship with Baby First.

Technology news on Global TechWire, reporting the business of life sciences and innovation. Published by Innovative Public Relations, Inc., a Research Triangle, North Carolina based publicity and branding consultancy. David Menzies, President. www.innovativepublicrelations.com.