RESEARCH TRIANGLE PARK, N.C.--Innovative media relations and online publishing firm Global Media Strategies (www.gmsinnovate.com) is continuing to celebrate six years of crafting and delivering strategic messaging for clients looking to strengthen their brand and increase their customer base with a new blog sharing best practices in public relations. The new resource, available on the Global Media Strategies website www.gmsinnovate.com/blog, is kicking-off with the controversial article "On the Death of Traditional News Media" by company President David D. Menzies.
In the piece, Menzies summarizes findings from the recently released Pew Research Center’s Project for Excellence in Journalism 2013 State of the News Media report which include the fact that a third of U.S. adults have stopped turning to a news outlet because it no longer provided them with the news they were accustomed to getting. Menzies goes on to describe what this means for businesses utilizing advertising and public relations to get in front of customers and prospects within the confines of trusted third-party media outlets and lists steps C-level executives and marketing managers can take to deal with this challenge.
Menzies, a 22+ year professional communicator with expertise in strategic messaging, publicity and branding, launched Global Media Strategies in June 2007 to help clients gain traction in major media outlets in print, electronic, television, and radio in a wide variety of industries including technology, life sciences and manufacturing.
His firm's signature Proposal => Engagement => Success model is proven effective at achieving results with a scalable package of services that can be tailored to each client’s specific needs as they relate to differentiating themselves from competitors; communicating value propositions; and providing easy access to products and services through customized, cost-effective public relations solutions.
For more information about Global Media Strategies, visit www.gmsinnovate.com.
About Global Media Strategies
Global Media Strategies is an innovative media relations and online publishing firm specializing in getting businesses and organizations in front of target audiences via proven effective communication tools and methodologies. The strategic communication plans Global Media Strategies builds for clients helps support positioning in new and emerging markets, maximizing publicity to increase brand awareness and drive sales. Global Media Strategies operates out of the technology-rich Research Triangle Park region of North Carolina, USA, a hotbed of innovation and economic growth, and home to some of the leading life sciences and technology firms in the world. For more information, visit www.gmsinnovate.com.
